“Brands are constantly seeking innovative and results-driven ways to capture the eyes and ears of consumers, and messaging apps achieve so many of these objectives,” said Cristina Constandache, vice president of global partnerships at Viber, in a statement. Sprinklr customers can now read their Viber messages within Sprinklr, receive private Viber messages that Sprinklr will automatically assign to the correct company agent, and also post public messages, images, videos and URLs on Viber through their usual platform, the companies explained. ![]() The new partnership between Viber and Sprinklr will help brands adapt to the demands of the real-time messaging so many people prefer today, the two companies said in a statement. The final aim is to supply Viber users with Rakuten’s plethora of services, like Tencent’s messaging service WeChat. ![]() "First, we are going to attach Viber to the Rakuten membership," Mr. Mikitan told Calcalist in an interview in November. Viber is essential to that effort, as Mr. Last year Rakuten’s CEO Hiroshi Mikitani launched a rebranding strategy for Rakuten’s 120-plus services, intending to create a unified brand. In 2014 Rakuten Inc., Japan’s number one e-commerce company, paid $900 million for Viber. ![]() Rakuten founder, chairman and CEO Hiroshi Mikitani.
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